10.000 Pinterest Impressions in Your First Month: How to Quickly Reach Your Audience
Reach your Audience through Pinterest!
If you want to start a blog you probably have already heard about Pinterest and how it can generate huge amounts of traffic to your website. It doesn’t matter if you started your blog to earn money, or if you want to use it as a creative outlet - we all want people to actually read what we are writing. Pinterest is a great way to reach your potential audience in quite a short period of time. But how do you actually reach and establish an audience on Pinterest?
This blog post will show you what I did to earn 10.000 impressions in my first month of using Pinterest and how I managed to establish nearly 700.000 monthly impressions after six months, as well as a Pinterest following of over 1.000 people.
10.000 Pinterest Impressions in your First Month - You can Do it!
If you clicked on this post I guess you started a new blog - or you’re planning to start a new blog soon - and now you’re wondering how you will gain traffic to your website as well as establish an audience that is actually interested in your content. I understand; while blogging is a really fun activity, we also want to see the results of our work and we want people to read what we are so passionate about. I get it!
I started my blog Fueled by Fiction this year to establish an audience of like-minded writers, and while I absolutely love talking about anything related to creative writing (you’d probably have to pay me to shut up about it), I was really worried at the beginning that maybe people wouldn’t be interested in reading what I wanted to say, or that I maybe wouldn’t be able to find my targeted audience (or them not being able to find me), but I did a lot of research and most bloggers were convinced that Pinterest is the best way to establish an audience and to drive traffic to your blog.
So I started my own Pinterest account long before I started my actual blog (but you should also be able to do both at the same time). My first goal was to get 10.000 impressions, and even when this number sounded insane to me and way too unrealistic (and maybe right now it sounds unrealistic to you, too), I managed to achieve this goal in a month. Insane. I didn’t think it would work this well!
A screenshot of my Pinterest analytics after a month of posting
And today I am at close to 700.000 monthly impressions on Pinterest with an audience growing every day (which I am more than thankful for!).
A screenshot of my Pinterest analytics after six months of posting on Pinterest
So maybe you are like me and you’re a little skeptical about how much you can achieve in a short period of time, but I am here to tell you that - if you do it correctly - you can definitely grow an audience on Pinterest pretty quickly! Read this post to figure out how I did it!
How to quickly Establish a Pinterest Presence - a Step by Step Guide
Before you start to throw yourself head over heels into Pinterest you should first learn what Pinterest actually is and how it works.
What is Pinterest?
Pinterest works differently than most social media sites - something that can be a great advantage to you as a new content creator! Pinterest works more like a search engine, so people actively search for the content they want to see. This means with the right keywords, pretty pins and some patience, you’ll be able to see great results in a pretty short amount of time. So how can you use this character of Pinterest to your own advantage? Let’s see:
2. Create a Business Account on Pinterest
Before you start, create a business Pinterest account, or if you already have a private account that you want to use, convert it into a business account. It’s super easy, doesn’t take long and is for free.
Click on “Create a free business account“ if you do not have any existing account that you want to change into a business account.
Click on “Edit Profile“ and then on “Account management“ to change an already existing account into a business account.
With a business account you will be able to see your statistics for each of your pin, for your daily/ monthly impressions, engagement, etc. You will also be able to see statistics about your total audience as well as your engaged audience, and you can compare them with the whole audience on Pinterest. You can also create ads if you want to do so in the future.
3. Choose your niche and your ideal audience
The first thing you should do is figure out what you want to post about on your Pinterest account and what your ideal audience would look like. For my creative writing blog, for example, I wanted to reach writers who are trying to optimize their writing abilities, who want to figure out how to effectively do world-building, and maybe also writers who are dreaming about publishing their work in the future. And I also knew that I wanted to talk about all the lessons I have learned during my writing journey (which has now lasted for ten years already…I’m getting old).
So I made a list of everything I wanted to talk about, as well as a list of what potential readers might be interested in. Then I made a list of blog posts I could be writing for these readers, as well as all the shorter content types I could post on Pinterest (because at this point I didn’t have a website yet). After finishing this step, I was ready to get to the next one:
4. Create Valuable and Aesthetically Pleasing Content
The next thing I focused on was creating valuable content. I took the lists that I had prepared before and started to work on creating content that I thought would be valuable to my targeted audience. Because I wanted to post them on Pinterest, and because Pinterest is a visual search engine, I tried to make my posts as aesthetically pleasing as possible. I also included fun content: I created memes about the struggles of creative writing that I know every writer experiences and posted them on Pinterest as well. After being on Pinterest for a while, I now know what my audience likes to see, and I am focusing more on these aspects, but at the beginning, I just tried everything out that I thought could be a cool idea.
So if you want to grow your audience on Pinterest, try to create valuable and aesthetically pleasing content from day one! I used Canva for this; you can easily start with it for free, but I quickly paid for the subscription because I wanted to have all the premium features as well. But you can also use any other app or software that you like; just keep in mind to make them as eye-catching and pretty as possible, so people scroll through any other post and stop at yours!
5. Uploading Schedule for Consistency!
As soon as you create some content, you should think about how often you want to post on Pinterest. Maybe you want to post once a week, maybe once a day, or maybe a few times a day? I heard some bloggers say you should post up to ten times a day on Pinterest—an insanely high number if you’re just starting out! The good news is that you don’t have to do that! You can start with just a few times a week, maybe just once a week; it doesn’t matter. What matters more is to be consistent!
Of course, posting more will also allow you to reach more people, but it is worse to start posting a lot, get some attention from people, and then suddenly stop because you are burned out! Start slower, prepare content for the next few days or weeks (depending on how many times you want to post and how many times you want to work on content), and then when your audience is slowly finding you, you will still have enough stamina and joy to create content as you did before.
So keep in mind: consistency is key if you want to grow your audience quickly! Create an upload schedule and try to stick to it as best as you can!
6. Create Boards to each Topic you have Content about
It’s an easy step on Pinterest:
Go to your profile and click on “Saved“ and then click on the “+“ sign on the far right corner.
Click on “Board“ and continue to give your board a name. Save the board.
You can also include some of the pins that Pinterest is already suggesting to you:
These are some of the suggestions that Pinterest gave me when I created a world-building board.
Once you’ve done this you can start pinning your own content to your account!
7. Keywords, Keywords, Keywords
It’s time. You created content, you created an upload schedule, and now you’re sitting in front of your phone or computer, ready to post your first pin ever. This can be a little nerve-racking, but you got this! What you should be focusing on now are the keywords. Keep in mind that Pinterest is a search engine, so try to think about what you would type into the search bar on Pinterest if you wanted to find content that talks about this certain topic your content is about. Or search for this type of content on Pinterest yourself and take a look at what other creators have used.
Write down all the keywords for your topic that you can think of or that you find when searching for it on Pinterest. After that, try to add these keywords into the description box of your pin as well as the title of the pin. Try to write a natural-sounding text. Then add the pin to your board that fits the topic you’re talking about.
Also include fitting keywords to your account itself as well as the boards you have. Here is an example of what I did with my account:
I added the keywords “writing advice“, “tips“ and “prompts“ to my account name. This way if you search for writing advice, people will easily find my account:
You just have to type in “writing“ and my account already appears as a suggestion. I also added my keywords to my boards (title and description) and my account description:
As you can see I added the keywords “writing“, “writing tips“, “writing prompts“ and “motivational writing quotes“ into my account description.
And this is an example for a board description. This is how it could look if you include keywords there as well.
If you have fitting keywords in these places it will be easier for people to find your account, so if you haven’t added them, yet, do so right now!
8. Patience
This is probably everyone’s least favorite thing, but you have to be patient (while also being consistent...a deadly combination, I know!). It takes a while until Pinterest shows your content to more people, and even if you manage to get followers already, new pins still do not do as well at the beginning! I have over 1,000 followers on Pinterest now, and some of my new pins still only get a few hundred impressions on their first days (sometimes even less). However, these pins most often blow up later on!
I have had, on multiple occasions, pins that barely got a few impressions per day, but after four to five weeks, I suddenly earned thousands of impressions on them alone—per day!
So try not to stress too much about new pins not getting too much attention at first. If you are constantly seeing growth after a few weeks (even if it’s just barely at first!), you’re doing great! Keep on and move forward!
Start your Journey to Your Own Pinterest Audience today!
The aspects that I’ve mentioned in this post are exactly how I managed to grow my Pinterest account to 10.000 impressions in my first month, and you can do it, too! Now that you’ve read the whole thing you are perfectly prepared to start your journey on Pinterest, and I am rooting for you! You got this!
If you’re interested in more advice on blogging or on creative writing, make sure to follow me on Pinterest, check my other blog posts about creative writing and my other posts about blogging. If you need recommendations as a new blogger, also check out my Benable list for new bloggers!
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